good content takes grit
good content takes grit
I help large (and small) teams of content design and copy writers improve fundamentals, practice new drills, and build muscle memory into their craft, so they can swing at the curveballs, fastballs, and sinkers that come at them every day.
And, so they know how and where to hit the ball: does this effort require speed, accuracy, an advance, a home run? Who is in the stands watching? All of these things matter with every swing.
Not everyone is a fan of content, or understands the game. It’s my job to create fandom and ambassadors who spread the word, support the team, explain the rules and celebrate wins.
Player coach, manager, team captain
Fan creator, team player, scout, signal giver
Bunt, single, double, triple, and home run whisperer
Build teams & teamwork
Read the field from different angles
Know the talent & special skills of the team
Improve fundamentals & set the most effective lineups
Play to internal external crowds
Celebrate writers, and wins