Valspar

October 2005 - September 2006

Interactive Strategy & Experience Manager

Minneapolis, MN   |    Contracted Consultant

Valspar is a multi-billion dollar coatings company headquartered in downtown Minneapolis. Known for such brands as American Tradition, House of Kolor, Cabot Stains, Goof-Off and Quikrete, Valspar has been a leader in its industry for over 200 years.

As User Experience and Interactive Strategy Manager for Valspar, I sourced, hired and led a team of Web experts toward a large corporate rebranding of over 22 separate business unit web sites, as well as a multi-million dollar agency engagement to redesign all online B2C brands. This team included business analysis, interactive design, production and application development resources. In addition, I defined and communicated Valspar's online branding and development standards, led all UI and design execution, and was responsible for communicating web strategies and progress to Valspar executives.

Featured projects:  Led large agency rebranding of all B2C web sites for corporate web team, defined E-Commerce strategy for Guardsman.com, redesigned Valspar.com, ValsparWood.com and CabotStains.com as well as extensive Valspar brand sitelets on Lowe's.com.   More >

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