Target Corporation

April 2004 - October 2005

Creative Strategy Manager, Target.com

Minneapolis, MN   |  Contracted Consultant

As a Creative Strategy Manager for Target Interactive, I collaborated within a matrixed organization to ensure that all interactive outreach, including brand and campaign sitelets, emails, banner ads, and related Target.com and Amazon infrastructure efforts  resulted in increased revenue and brand awareness. Hired to drive these initiatives in the spirit of Target's well-known customer experience, I oversaw the internal and agency copy, design, IA, usability, production and trafficking efforts and resources behind these endeavors to ensure final success.

Featured projects: Working with multiple agencies, managed Target e-Greetings site and greetings creation from inception; managed online branding initiatives and tools for Holiday '04 and '05; overhauled weekly and triggered email and online banner campaign creative approach across Target.com, Target Visa/Target Card, Target Gift Card and Target Registries businesses;  managed online marketing efforts for sponsorship of Olympic snowboarder Shawn White; oversaw efforts to integrate Amazon platform and functionality with Target's online brand, presentation and customer approach. More >

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