OLSON

September 2006 - June 2007

Interactive Brand & E-Commerce Strategist

Minneapolis, MN   |    Freelance Consultant

Collaborated with the Interactive Account team to pitch/develop initial client relationships. Developed strategy for Thomson West e-commerce experience overhaul, Thomson West Redesign, Sallie Mae online load consolidation and Nike Bauer Social Media roadmap. Performed extensive industry, stakeholder and user interviews, as well as competitive, corollary, qualitative and quantitative analysis to form holistic, strategic recommendations. Final strategy was delivered in a formal document and/or presentation that addressed interactive marketing, design, content, usability and functional approach, allowing clients to engage in and agree with defined direction. Presented strategies and accompanying outputs to client leadership teams. Collaborated with IA, copy, design and development teams on throughout execution.

Featured projects: Strategy for: Thomson West E-Commerce, Thomson West online experience, Nike Bauer Hockey Stick Customizer, Nike Bauer 2008 online planning, Sallie Mae Online Loan Consolidation, Children's Hospital Web Staffing, new business proposals and capabilities presentations.  More >

previous

|