J Walter Thompson (RMG Connect)

Dec  2000 - Nov 2001

Senior Interactive Strategy Manager

Minneapolis, MN

As a Senior Web Strategist,  I engaged in company-wide web analysis  and accountability efforts with clients such as  Lawson Software, Aveda, RBC Dain, Medtronic and more. The end result was defined and executable long-term online branding, marketing and business strategy. Overseeing implementation of this strategy through requirements, IA, design and development provided ongoing assurance of engagement success.

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Responsibilities: Engaged with client stakeholders to define online audience, workflow, branding, integration, content management and personalization needs; planned and facilitated all-day strategy sessions with 40+ client participants to determine and prioritize online features and requirements; performed extensive competitive and organizational readiness assessments; defined online marketing strategy and approach; formally and professionally documented all findings; oversaw BA, IA, design and development resources through execution of strategy. More >

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