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Strategy Definition |
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Experienced in defining and
driving business, experience, content and user strategies for both small and large initiatives
to ensure
both business and user need are met:
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Client relationship
ownership / building
□ Competitive &
corollary analysis
□ Large-group
requirements facilitation
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Online
brand and marketing assessments
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User
and stakeholder interviews
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Audience & user profiling, discovery, analysis and focus
groups
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Organizational readiness assessments
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Resource, workflow & process analysis
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Documentation
of all inputs, outputs and
recommendations
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User Experience |
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Experienced in blending usability, branding, visual design and
functional requirements to achieve a holistic result.
Related tactical and management activities include:
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Deep-dive
usability and competitive analysis
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IA management
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Formal
usability testing planning & execution
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Brand, UI
and design style guide development
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Branding and
visual design oversight and direction
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Assurance that
business objective are met through visual approach
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Asset
selection, direction and treatment
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Design tools
and resources assurance
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Agency and
resource selection, ramp-up and oversight
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Web Marketing/Social Media |
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Experienced in the
management, concepting, design. writing, placement and
analysis of the following:
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Social/Emerging
Media strategy & management
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Collaborative
& Community forum management
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Email and
e-newsletter campaigns
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Triggered
email responses and systems
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Online
display media
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Organic and
paid search engine optimization
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Integrated
online marketing campaign sitelets
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In-store and
on-site kiosks
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Interactive
online demos
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Online events
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Web 2.0 and
social media activities
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Web promotion
through traditional marketing channels
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Online Branding |
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Experienced in establishing,
documenting and communicating brand standards specific
to the online medium or as part of integrated branding
efforts; able to drive education of and execution to
standards and assure brand equity-building across all
online initiatives and properties. Practiced in driving
brand conversations and affinity through effective use
of social media.
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Writing
Expertise |
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Expert writing, editing and
copy/content resource management skills in the following
areas:
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Web titling,
copy and content (marketing & product)
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Advertising
copy
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Creative
/ Project Briefs
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Case studies
□ Branding & design style
guides
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Requirements
documentation
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Information
design documentation
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Usability test
plans
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Instructional copywriting
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Implementation
test plans
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Strategic
business documentation and presentations
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Traditional
marketing collateral (integrated campaigns) |
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Interactive Resource Management |
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Experience managing the
following types of resources through end-to-end web
initiatives and across day-to-day site maintenance and
growth activities, as well as assuring communication and
integration paths with matrixed resources:
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Business
Analysis
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IA / User Experience staff
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Web &
Interactive Designers
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Front-end developers & production staff
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Web
content writers and management specialists
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QA
Analysts
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Usability Analysts
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Online
marketing specialists
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Process Definition |
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Able to very effectively
assess, define and implement effective web team
processes, standards, workflow and related tools /
documents to reduce redundancies, increase
time-to-market, leverage resource expertise and
alleviate administrative tasks. |
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E-Commerce |
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Project sponsorship and team
leadership in the following areas of commerce-driven web
sites and initiatives:
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Full-experience UI and design management
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Business,
functional and user requirements definition
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User account
management requirements
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Information
architecture defined to commerce systems
□ Triggered and campaign email
management
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Content
management
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Collaboration with
technical/business leadership on:
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Technical
requirements & architecture
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Security
definition and assurance
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Fulfillment
management
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Merchandising
/ Merch Management
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Returns
management and integration
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Revenue
analysis and increase assurance
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Online Self-Service |
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Experienced in analyzing
business process status & change, defining
functional and user requirements, managing design and
user experience, managing front-end implementation and
assuring ongoing effectiveness of the following types of
online service and support tools:
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Trouble-ticketing
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Online quote
request
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Tech-support
systems
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Order status
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Product
pricing & availability
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Product cross
sell, up sell
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Product
customization, configuration
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Product
cross-reference tools
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Interactive
product & services demos
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Social
sharing/connecting tools
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E-learning
environments
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Partner &
Supplier extranets
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Global site
search
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Metrics
management systems
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User Support
tools
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Personalized
environments
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CMS, SFA, ERP
integration as required
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RFP writing
and vendor management
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