Best Buy Corporation

September 2009 - present

Senior Manager, Social & Emerging Media

Minneapolis, MN   |  Freelance Consultant

Working with IMEM (Interactive Marketing & Emerging Media) leaders to develop long-term social/emerging media and mobile value proposition and strategy for Best Buy brands, services and campaigns that aligns to current and future-state social platforms and practices while driving an internal culture of social understanding and excellence near-term to include: Facebook fan page and applications, widgets, Twitter/Twitter Pages, YouTube, Blogs and Communities, Social Shopping and more.

Collaborate daily with owners of Best Buy social platforms (Facebook, YouTube, Twitter, Twitter Pages, online communities and forums, mobile campaigns, online and mobile search and display advertising, etc.) and related vendors to establish and assure near-term best practices.

Managed quick-turnaround and highly viral social-and-emerging-driven user-generated film campaign and voting sweeps for London Film Festival competition leveraging: Facebook wall, event, feature tiles and ad blocks; twitter and twitter pages, Best Buy CMO and industry blogs, voting microsite, You Tube, tiVo showcase and more. UGC and sweeps winner attended London Film Fest as Best Buy's roving reporters leveraging social platforms to share their experience. More >

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