Ameriprise

February 2009 - August 2009

Interactive Marketing Manager/Social Media Strategy

Minneapolis, MN   |  Contracted Consultant

Featured projects: Drove acquisition of H&R Block Financial Advisors as it pertains to online branding, content and client access/integration on both Ameriprise.com and HRBlock.com; developed a social media strategy to enhance Ameriprise brand, audience advocacy and recruiting efforts; developed strategy for standardized integration and presentation of RSS tools and functionality into Ameriprise.com platform; perform corollary, competitive and industry analysis to provide strategic direction against enhancements to Ameriprise.com, oversee implementation through design, content and development efforts; partner with Advisor Recruiting teams to develop consistent and appropriate methods of online outreach; collaborate with search/SEO/analytics teams to continually and aggressively assure site performance against metrics. More >

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