ADC Telecommunications

Nov 2001 - April 2004

Director, Web Marketing & Commerce

Eden Prairie, MN

ADC is a global, multi-billion-dollar producer of telecommunications hardware, software and services for companies such as Verizon Wireless, Qwest and US Cellular, headquartered in Eden Prairie, Minnesota.

As the Web Marketing Director for ADC's customer-facing web properties and e-commerce efforts, I drove and defined online awareness, lead-generation, revenue and cost-savings results across ADC's award-winning externally-facing web properties. Ongoing collaboration with nearly all global business and functional units across ADC as well as ADC customers and partners was key to success.

Responsibilities: Managing a team of eleven web resources, oversaw user interface, user experience, visual design, content and front-end development for all ADC customer-facing web properties including: ADC.com global, Partner Portal, E-Learning environment, campaign sitelets,  e-commerce environment and online self service tools. Engaged closely with IT teams for enterprise integration and collaborated closely with global business leaders and business units on all efforts. Set and communicated long-term web strategies, budgets and roadmaps, managed web vendors and agencies as needed.  More >

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